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SEO

What Is the Bounce Rate and How Do I Reduce It? Tips and Tricks

Bounce rate is an important indicator of how well your website is performing. While there are many other factors when it comes to user engagement for your website, but bounce rate is one that you don’t want to ignore. Is a high bounce rate cause for concern? What is a good bounce rate anyway? The truth is that bounce rate will vary wildly from site to site, but you don’t want a high bounce rate for a webpage that’s supposed to engage your users and keep them spending time on your website.

External Backlinks: Everything You Need to Know

External backlinks are links that connect pages that are hosted on different domains. Any link from your website that goes to a different website is an external backlink. At the same time, any link that points to your website from a different website is also an external backlink.

The Good Vs Bad SEO - Do's and the Don't of Search Engine Optimisation

Suppose you do SEO by yourself, hire an agency or an individual, or engage a freelancer for your SEO. In that case, this post is perfect to enlighten the difference between good and bad SEO. Not knowing the disparity may result in paying for nothing or, even worst, paying to damage your ranking.

Why Do You Think Google Should Rank Your Website at the Top?

Google ranking is still one of the most important factors in bringing traffic to your website. Not only is Google the most visited website in the world, it also captures 92% of all search volume compared to its competitors. Out of the billions of searches happening every day, users will click on the top-ranking search result 39.6% of the time.

Top 5 Reasons Why You Should Consider Content Marketing

It’s not enough to simply offer your services and hope for the best - content marketing is the key to helping your business thrive online! Gone are the days of keyword stuffing and other messy tactics, it’s only through strategically crafted and genuinely valuable SEO content that you’ll attract loyal customers, retain their interest and keep them coming back for more. You’ll see more than just a boost in sales with a successful content marketing strategy. You’ll see increased brand awareness, more relevant traffic, improved business authority and more loyal customers – sounds like a win-win to me!

Why Subdomains Are a Bad Idea for Your Website and Blog SEO

Subdomains are very common, and businesses use them to segment their websites. Some companies have multiple websites running on different subdomains. But using subdomains without understanding their impact on SEO can be bad for your website and blog. It can compromise your SEO efforts and waste a lot of your time. Plus, it detracts visitors from a unified user experience. Let's find out why you should avoid subdomains and exceptions when using subdomains is acceptable.

Sudden Drop in SEO Ranking: What Should You Do?

A drop in SEO ranking is more common than you think. Many websites see sudden dips in their rankings on weekends, only to find that everything is back to normal come Monday. There are many reasons why these drops happen. These include intentional website changes, mistakes or errors in your server or site configurations, lost links, and more. But the good news is: that they can all be managed.

The Benefits of Local Citations in SEO

Local citations are references to your business in directories, social networks, and other places on the Internet. Also called NAP, they list your name, address, and phone number.Although they are not as popular as they used to be, they are still considered helpful for SEO ranking. And your business will benefit from local citations in various ways.

Internal Linking for SEO: Why Is It Important and How to Do It

Internal links connect different parts of your website and are integral to your SEO page ranking. These links help search engines like Google to find, index and understand your Web pages. And they are necessary to show your website's authority, relevance, and content quality.

What Is an SEO Agency, and How Do You Choose the Right One?

An SEO agency helps your website rank better through search engine optimisation (SEO). SEO is the process of optimising your website structure and content to help search engines understand it better.

How to Choose the Right SEO Keywords for Your Business Website

Keywords are focus words that people use to search on Google. With over 7 billion searches every day, you need to be smart about how you choose yours. The right ones are relevant to your website content and have high search potential.

How to Use the Alt Tag in SEO: Best Practices, Tips, and Tricks

The alt tag describes what an image is about, and it's an essential tool for better website rankings. It provides text descriptions in place of pictures to help search engine crawlers understand the images, and it helps index images. Alt text also helps screen reading software for visually impaired people to understand what the picture is about.

Five Reasons to Add a Blog to Your Online Store

Running an online store is not a walk in the park. It may be less strenuous than keeping a brick-and-mortar store, but it has its own set of difficulties. But with all the challenges to keep your online store afloat comes a simple yet effective solution. One of which is adding a blog to your online store.

Top 5 WordPress SEO Plugins

WordPress is one of the best content management systems for SEO. In fact, it powers more than 400 million websites in the world. These include global conglomerates like Vogue, international names like Snoop Dogg, and government portals like the White House. WordPress is search-engine friendly and offers various plugins to help you manage your website SEO.

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