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What Is an SEO Agency, and How Do You Choose the Right One?

by Fahad Mahmood
November 2, 2022
What Is an SEO Agency, and How Do You Choose the Right One

An SEO agency helps your website rank better through search engine optimisation (SEO). SEO is the process of optimising your website structure and content to help search engines understand it better. By planning and executing various SEO tasks, an SEO agency can help you improve your Web presence, boost website traffic, and increase sales. Ultimately, you can enjoy more visitors and build more credibility.

If you haven't worked with an SEO agency before, how do you ensure your investment will be well rewarded? Is investing in one even worth it in the first place? And what makes a good SEO agency? Let's find out in this short blog.


What an SEO Agency Does

Every second, Google handles 99,000 searches. Every day, this means 8.5 billion searches. Getting even a small percentage of these can significantly impact your business. However, there are two things you need to get your share of the pie:

  1. The smarts and skills needed to navigate the complexity of SEO; and
  2. The huge amount of time required to perform SEO for your website

That's where a good SEO agency comes in. A good SEO agency does the following for you:

Manage All Aspects of Your SEO


SEO involves a lot of different tasks, and it's easy to feel overwhelmed by them. After all, various aspects require diverse skill sets. These include, but are not limited to, the following:

  • Keyword research and optimisation: finding the right keywords or search terms that fit your business and making sure your website is indexed for them
  • SEO content creation and optimisation: ensuring that your website content satisfies both Google bots and human readers
  • UX/UI design: designing your website to be both useful and aesthetically pleasing
  • Link building: creating a network of links to and from your website to establish your brand's credibility and authority
  • Sitemap optimisation: generate a list of your website's pages, maintain the list and submit it to search engines.
  • Local SEO: improving the visibility of your business in Google's local search results
  • Technical SEO: enhancing website and server configurations for better search engine indexing
  • Mobile responsive design: creating seamless website experiences across various devices, including desktop and mobile
  • Site audit: identifying and defining your website's SEO issues and challenges; and
  • Performance tracking and analysis: measuring and validating your SEO results

Sounds overwhelming? That's why SEO is best delegated to professionals.

Firstly, working with an SEO agency gives you access to experts with the technical knowledge and experience to execute these tasks properly. These people know how to navigate the ins and outs of SEO processes. Their accumulated learning isn't something any business can just DIY in a short time.

Help Cut Business Costs and Save Money

One of the best reasons for hiring an SEO agency is that they are worth the investment. SEO's ROI is 22:1, which translates to a whopping 2,200%. With this margin of return, you won't have to spend as much to get results, which can help you save on business costs.

A good SEO agency can also deliver tactics that offset the other costs of running your business. Usually, SEO costs 87.41% less than digital advertising to get customers. In addition, content marketing, an important SEO task, is also 62% less expensive than email blasts and other outbound marketing strategies.

Boost Conversion Rates for Your Business

An SEO agency's primary goal is to drive your business to Google's top position for relevant keywords. When this happens, your business can expect more than 34% of all clicks on the Internet for those keywords-- which can do wonders for your potential sales.

Even if your website doesn't nab the first position on a search engine's results page, your conversion rates will still benefit from being indexed. SEO-driven traffic leads to 14.6% conversion, which is huge compared to barely 2% conversion from social media ads.

Additionally, more than 50% of consumers search on Google before making a purchase. And when they find your website online through your SEO agency's efforts, your business will see your sales numbers rise.

Streamline Strategies to Achieve Faster Results

SEO demands careful and continuous planning, revamping, and tracking to see what works and what doesn't. This whole process is not only time-consuming, but it can also be expensive.

An SEO agency saves you from the trial-and-error that you need to do to perfect your SEO plan. They provide trusted support to fine-tune strategies as soon as they're deployed and measured. Plus, you can access real-time reports and recommendations for actionable insights to achieve your SEO goals without wasting time and money.

SEO Agency Helps You Save Time so You Can Focus on Other Parts of Your Business

Speaking of wasting time, an SEO agency frees you from having to do SEO-related tasks. Instead, you can focus on running the other essential components of your business.

What Makes a Good SEO Agency?

There are many SEO agencies out there. What you gain from working with one of them depends on whom you choose. Here are some of the most important factors that distinguish good agencies from bad ones.


Transparency and Honesty

Some agencies behave like SEO requires a magical code to harness its power. But the truth is, it does not: it's just plain hard work. And a good SEO agency knows how to sit down with you and lay out all their cards on the table. No fancy promises, no trickery.

Do you need to optimise existing content, or do you want to build a new website from scratch? Is your website prepped for mobile devices? How much organic traffic are you getting?

Your SEO agency can address all these questions and more. On top of that, they will be able to communicate their specific strategies to help you achieve your goals.

Commitment to Ethical Practices

Some black hat techniques can get a website indexed fast through tactics like keyword stuffing, private link networks, and the like. Unfortunately, more often than not, these end up in penalties. So even if they land your website on the first pages of search engines, they are not worth it.

A good SEO agency adheres to the best practices that comply with search engine rules, which means that they won't cut corners to get you results. And they certainly won't compromise your website by doing the wrong things.

Real-time Reporting and Monitoring

There is no reason why you shouldn't be able to track your SEO progress from day one. A good SEO agency can provide access to comprehensive reporting and monitoring tools to keep you updated.

How to Choose the Right SEO Agency

So now that you know what an SEO agency does and what makes it a good one, how do you choose? Consider these tips.

Be Very Clear About Your SEO Goals

What you need from your SEO agency must be communicated upfront from the get-go. Setting clear SEO goals helps your chosen agency customise the perfect SEO plan for your needs. At the same time, it guides them towards a clear set of milestones, which both parties can track and measure.

Do Due Diligence

It's also necessary that you do your research before agreeing to a contract with any agency. For example, how long have they been in business? Were their past clients happy with their service? What kind of results have they produced?

Knowing the answers to these questions will help you evaluate whether they will be a good fit for your needs. It can also save you from many potential headaches down the line.

Set Clear Expectations

Communication is key to any working relationship. Your SEO agency and your business should always stay on the same page to ensure a harmonious and beneficial relationship. For this reason, you should be upfront about what you expect from them. In turn, they can lay down what is required of you to make your SEO campaign successful.

Ask About Pricing

Finally, don't hesitate to ask specific questions about the cost of their services. You can choose from various packages, and they come with differing inclusions.

iVersion: Your Trusted SEO Agency in Sydney

As your trusted provider of high-quality white hat SEO services in Sydney, we provide SEO services tailored to your needs. We pride ourselves on being one of the handfuls of companies in Australia that provides real-time performance insight so you can:

  • See what we have done on a day-to-day basis through our portal in a task list
  • Easily click the links to verify our work
  • Monitor your website SEO performance in real time to see the impact of our work

Let's start with a comprehensive SEO audit of your website. Get in touch with us here.

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