WordPress is an extremely popular choice for building and hosting a business website. Not only is it used by around 43% of all websites on the internet – it’s used by 36.28% of the top one million websites in the world!
As an open source and free platform, WordPress has built up an impressive amount of users, developers, plugins, themes and other valuable assets – all while fully customisable and scalable to fit your exact needs for a website.
So if you’re wondering why so many businesses are choosing WordPress over the competition, here’s the top 6 reasons why you should consider using WordPress to build, customise and host your own business website too.
WordPress is open source software, meaning its source code is freely available to be studied, modified and shared by any user. This has allowed a fantastic community to build up around WordPress, with users creating all sorts of new functionality to bring to your WordPress sites while also finding and fixing bugs with more efficiency than a closed platform might allow.
This also makes WordPress a great platform for doing it all yourself, with Visual Builders and SEO plugins that can help you design and optimise your business website all within the WordPress platform. The collaborative nature of open source software means you’ll never struggle to find helpful guides for what you’re trying to achieve!
Developing a great website for your business can still be a difficult and time-consuming task, but there’s more good news when it comes to developing with WordPress.
The open source nature of WordPress has attracted more than just users – there are plenty of experienced WordPress development experts that understand the platform inside out and know exactly how to make the most out of its thousands of plugins, themes and other development options.
A professional WordPress development expert will build you a faster website and make sure you’re using the best possible host. The wide versatility of WordPress as a platform means they can help you achieve specific functionality, such as building the perfect eCommerce site or hosting video and music content.
Some WordPress development experts like iVersion will fully customise your business website from the ground up, creating custom code and themes to tailor your WordPress site to your exact needs and brand identity. Of course, there are plenty of options available when it comes to designing your website with WordPress.
Free themes are an excellent way to bring style to your site without breaking the budget, while premium themes are offered at affordable prices so you can completely tailor your website’s visual design to your exact style and budgeting requirements.
If you’re more interested in a custom theme developed exclusively for your business, WordPress has got you covered on that too!
Everything from the visual style to the overall performance and ‘feel’ of your business website is fully customisable with WordPress. You can use the tools they provide to streamline the development process, or you can walk your own path with a unique build and design all crafted exclusively for you.
This is where a professional WordPress developer like iVersion is once again important – we can customise a WordPress theme and visual design for your business website that establishes and reflects your unique brand identity. The only way to truly stand out from the competition is to be different from the rest!
A WordPress developer can also help you customise the security of your website or write custom code to work alongside the vast amount of plugins WordPress has to offer.
WordPress currently offers nearly 60,000 free plugins that bring new features to your business website, boasting easily the largest library of plugins out of any website building platform.
Everything from simple widgets to full eCommerce solutions can be integrated into your site, making it incredibly easy to expand the out-of-the-box functionality of WordPress and build a website with the exact features you need within this singular platform.
For example, WooCommerce is an open source eCommerce plugin for WordPress that allows you to build a fully featured online store for your website. Not only is it a great plugin for getting started with eCommerce, but it’s also highly trusted and popular with 20% of all WordPress sites using WooCommerce to expand their functionality.
While many small businesses still turn to WordPress for an easy start in creating their websites, there are many large businesses with much higher traffic that rely on WordPress for its many advantages. WordPress is a fully scalable platform, allowing you to grow and develop more complex functionality as the needs of your business grow too.
This has attracted major businesses including The Walt Disney Company and The New York Times, major music artists like Katy Perry and Snoop Dogg, and even the leading tech blog TechCrunch who specifically value WordPress for its speed and efficiency!
If you’re impressed with what WordPress has to offer, iVersion can help you develop your WordPress website with a custom theme, optimised site speed and all the functionality you need. Check out our WordPress development services to learn more!
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