Local SEO Service to Boost Your Business in the Neighbourhood
Local SEO Is Perfect for Local Shops, Trade People and Any Business Interested in Attracting More Customers From the Local Area. Local SEO Attracts Audiences From Google My Business and Google Maps Searches. Ranking Higher in Google Maps and Local Business Results Can Boost Your Small Business Revenue.
Is Local SEO Right for Your Business
It depends on the nature of your business. For example, an online store wouldn't benefit from Local SEO, but If your company has:
Physical Location or Locations to Serve Your customers. For instance, Bakery, butcher, hardware stores etc.
And, you cater for the local customer base in specific geographical areas around your business location.
Then Local SEO is a perfect fit for you. Ranking in Local SEO searchers is usually quicker and requires less effort than organic SEO.
Benefits of Local SEO
Local SEO usually offer a better conversion rate because it attracts ready-to-buy traffic. That's because when someone uses a Local SEO keyword, they most likely have a specific need and are more likely to take action, such as calling or visiting your business location.
Local SEO Keywords
Most local SEO keywords are location-specific and usually include the word "near me". Generally, a local SEO keyword has some location information added ad prefix or suffix to the main service or product keyword people are searching for. So, for example, if someone is looking to buy pizza, they would search using: "Pizza Near Me" or "Best Pizza Place in Randwick."
Local SEO Vs SEO
Local SEO and Organic SEO are both SEO services that help you rank higher on Google Search Results. The key difference is that organic SEO targets more general keywords and attempts to rank your site on the city, national and international levels. In contrast, local SEO targets a much narrow area.
You need both if your business serves local, national, or international customers. But if you only service local customers, you can focus on Local SEO more than the broader SEO ranking through organic SEO.
Local SEO Vs SEO
Local SEO and Organic SEO are both SEO services that help you rank higher on Google Search Results. The key difference is that organic SEO targets more general keywords and attempts to rank your site on the city, national and international levels. In contrast, local SEO targets a much narrow area.
You need both if your business serves local, national, or international customers. But if you only service local customers, you can focus on Local SEO more than the broader SEO ranking through organic SEO.
resources
Tips to Help You Manage Your SEO
How to Improve Your Local SEO Ranking
Improving your Local SEO ranking requires a well-thought approach and strategy. Part of that strategy is to analyse your competitors' ranking. In general local SEO optimisation involve the following:
step 01
Google My Business
Managing Google My Business listing is a key part of local SEO optimisation. A well-optimised Google My Business page for each local business location is the first step toward improving your local SEO ranking. In addition, ongoing maintenance and publication of new content and information in your Google My Business feed are critical to boosting your ranking and engagement.
step 02
Google Reviews
Asking your customers to leave a review will help you in the long term. Deliver excellent service and encourage your customers to leave a fantastic Google Review for your business. Manage your Google Reviews by responding to your customers and acknowledging their effort in giving your Review.
step 03
Directory Citations
Directory citations, also known as NAP, are important for local SEO. They help increase trust and credibility for your business. Making sure your business information like address, phone number, email and profile is accurate on all local directories and listing sites will improve traffic and ranking. Our Local SEO service manages all your listings and creates new ones.
step 04
On-Page Optimisation
All SEO optimisation, including local SEO, requires on-page optimisation. On-page optimisation is a process to improve your website structure, content, speed and user experience. This help search engine learns more about your business, products and services. It also helps send positive user experience signals to search engines like Google. These positive signals result in search engines ranking your site above your competitors. Our Local SEO service delivers complete on-page optimisation and ongoing maintenance of your site.
step 05
Tracking Local Reputation and Ranking
We monitor and report your local SEO ranking through our smart SEO Dashboard. You can see local keywords' scale and other SEO metrics anywhere.
Our Process
Discovery and Learning
We learn about your business, target audience and your main competitors with top Google ranking. The data we gather during this discovery phase helps us shape a solid strategy for your SEO.
SEO Audit
A complete SEO audit is performed on your website to discover structural and performance issues. The audit also identifies content and backlink gaps, your ranking history and others issues.
Strategy and Plan
We build a tailored SEO strategy with an effective execution plan for your website. The strategy and plan are shared with you for discussion and understanding of how and why.
Execution
We provide full-service SEO, meaning we execute all aspects of your SEO plan, including keyword analysis, backlinking, content creation, content publication, SEO hack prevention, website optimisation, and social media publication.
SEO Reporting
Most SEO agencies offer monthly reports, which we offer daily. Our smart SEO Dashboard allows you to log in, view the work, and monitor performance. You can view everything we have done, like the new links we created, the content we wrote and published, the errors we fixed and more. Using the SEO dashboard, you can track the progress of your SEO plan and its execution.
Discovery and Learning
SEO Audit
Strategy and Plan
Execution
SEO Reporting
We learn about your business, target audience and your main competitors with top Google ranking. The data we gather during this discovery phase helps us shape a solid strategy for your SEO.
A complete SEO audit is performed on your website to discover structural and performance issues. The audit also identifies content and backlink gaps, your ranking history and others issues.
We build a tailored SEO strategy with an effective execution plan for your website. The strategy and plan are shared with you for discussion and understanding of how and why.
We provide full-service SEO, meaning we execute all aspects of your SEO plan, including keyword analysis, backlinking, content creation, content publication, SEO hack prevention, website optimisation, and social media publication.
Most SEO agencies offer monthly reports, which we offer daily. Our smart SEO Dashboard allows you to log in, view the work, and monitor performance. You can view everything we have done, like the new links we created, the content we wrote and published, the errors we fixed and more. Using the SEO dashboard, you can track the progress of your SEO plan and its execution.