These days, it seems like everyone is starting their online business. New product pages pop up left and right and just as quickly fade away. Is there even room for another eCommerce website in such a market? We’d say there is, but only if you know what you’re doing.
In order to start a successful, long-lasting online business, you need excellent product pages. It doesn’t matter how good your products are — if you can’t convey that to the customers, they won’t draw much attention. And then your business won’t see growth.
So, take a good look at your product pages. What could you improve to make them more appealing and convincing? If you’re not entirely sure, don’t worry. We’ve decided to share a few tips on what a successful eCommerce product page should look like. So, let’s get started!
What Every eCommerce Website Product Page Should Have
1. A Good Product Name
eCommerce development is no walk in the park — there are so many details to consider and incorporate, so many technical and design issues to solve. For that reason, it’s not surprising that product names are the last thing on your mind.
They shouldn’t be, though. A catchy, simple name is impactful and sticks in your customers’ minds. Even if they don’t buy your product right away, they will remember it and possibly return later. And that’s just what you want — to leave a lasting impression on people.
2. High-Quality Product Pictures
When you’re buying a product in a regular shop, what do you do first? Usually, you’ll carefully examine what it looks like and whether all of its parts are in their places. Once you’re satisfied with this first impression, you’ll move on to questions about the functionality and characteristics.
On an eCommerce website, your clients don’t have the same luxury. They can’t actually see and feel the physical product. But they can at least get an idea of what it’s like if you provide them with photos. And according to numerous studies, there’s no better way to snatch an online customer!
Bear in mind that you can’t post just one low-effort product photo and call it a day. You have to really put some thought into it and show as many sides and angles as you can. Make sure the pictures are high-quality and large enough to allow proper zooming. And don’t forget to optimize your photos in PhotoShop or similar editing software — that way, you’ll decrease the page loading time and improve eCommerce UX.
Finally, if you can, contact your satisfied customers. Ask them to take photos of themselves using your product and feature those on your website. That isn’t only an excellent way to showcase what you’re offering, but it also adds some social proof to your e-shop. And that’s always welcome!
3. Compelling Product Descriptions
Every product on your pages should have its own unique description. Recycling or duplicating old ones can only hurt your SEO, so avoid it as much as possible. Also, if you write compelling and creative descriptions that appeal to your target audience, you’re far more likely to convert casual visitors into customers!
So, how exactly do you write a strong product description? Well, there are a few things to keep in mind:
Remember who your target audience is
Use the language they use
Add action words to encourage the reader to take action
Be as specific as you can
Sure, it might take some trial and error to figure out how to properly write a product description. Still, as long as you keep these four things in mind, you should at least be on the right track. Don’t be afraid to experiment a little with different styles, though!
4. Don’t Forget CTAs
Calls to action are a must — every SEO expert will tell you that. It might seem silly to think that telling your customers to buy your product will actually get them to purchase it. But as we’ve seen time and time again, it does work. CTAs serve as a guide to your clients, showing them where to go next in order to complete their order.
So, what should a good CTA look like, exactly? Here is what you should make sure to incorporate:
A strong command verb that invites action, such as “buy” or “subscribe”
Enthusiasm, excitement, exclamation marks
A promise that your customers are the ones who benefit from taking action
A sense of urgency to make the customers decide faster
Clickable buttons, arrows, or text in a different colour
Aside from these few things, feel free to add some personal touches to your CTAs. If you know what kind of language your audience likes, make sure to use it. That way, your CTAs will be far more compelling and likely to encourage purchases.
5. Reviews and Ratings
Have you ever seen a product page without customer reviews? We can’t think of any, and even if there are some, they’re probably not very good. Good ratings and reviews give credibility to your brand, signalling to other visitors that you are reliable and trustworthy. Then, they’re more likely to actually buy your product.
And that isn’t particularly surprising either. Just think of your own buying habits. Are you more likely to purchase a brand that people recommend to you or one that has no reviews? You might be inclined to risk trying out a new brand sometimes, but in most cases, you’ll surely opt for the tried-and-true.
But what do you do if your eCommerce website is completely new, with no reviews? Well, in that case, all other elements on your product pages need to be strong and draw in some customers. Then, you can encourage these customers to leave reviews and thus slowly start building your social proof.
Get the Best eCommerce Solutions in Sydney
Now that you know what elements your eCommerce website needs, you can finally get your business off the ground. It’s easier said than done, of course, but you don’t have to do it alone. Instead, you can hire iVersion to help.
Here at iVersion, we specialize in website development and providing fantastic eCommerce solutions for Sydney-based businesses. With our IT experience and your vision, there’s nothing we can’t do. So call us today and finally witness that spike in your sales you’ve been waiting for!
